SEO the full of what is search engine optimization is a very crucial part of regular ranking system for any web page. Google gives value to every page depending on the quality of the contents, keywords density, internal and external link structure and many other factors. This value reflects in the organic search ranking for any particular webpage. It’s known as “Page Rank” for search engine optimizers. Now the question follows as to how to direct Google for the betterment of the page rank that too for the keywords being targeted. The only way is to assure that Google actually receives the correct indicator from the page to be optimized and the high quality link structure should be maintained.
What is to be kept in mind is that there is a slim streak of difference between optimization of a page and over optimization of a page. Optimization brings in the desired result whereas over optimization can produce just the contradictory one. Therefore let us discuss how a particular a page can be optimized for a keyword and perk up its rank in a more proficient way at the same time keep away from over-optimization.
For better organic ranking, following factors need to be maintained in any particular page:
- Strong external link structure has to be maintained for a better page rank
- Links from high quality or high PR pages will boost the page rank of any particular webpage
- For external linking, only industry specific links should be considered to get maximum benefit
- Proper keyword placement in the page title is mandatory for important pages of any website
- Proper keyword placement in the “Head tags” in the body content is important
- Unique and high quality content will get more organic visitor, it will also help to get high PR
- 3% to 6% keyword density should be maintained in the body content
- All important pages should be linked from Home page or a few click away from the home page
- Internal link structure should be optimized and maintained for important pages of any website
There are so many other factors apart from above mentioned points but you will get good result, if you can maintain these guidelines. For link building, you should target websites related to same products or services you are offering to your online customers. Always target one high quality website link rather than 10 low quality website links.