Search Engine Optimization is a strong process to rank any website or web page in the first page of organic search result for any particular search engine. In this video I have explained top SEO factors which will help your website to get the 1st page of SERP.
SEO is a long term process starting from keyword research to social media marketing it includes vast range of guidelines to follow by any webmaster to get the top organic rank. Watch the full video to understand the process in details.
Search Engine Optimization is a long term process and it can gives you good return on investment after a certain time if you maintain on page SEO factors for your website from the beginning. Even some time people prefer to invest more in SEO rather than SEM to get more organic visitor from search engine ranking pages.
There are many on page factors recommended by Google to get better organic ranking in SERP for search terms. Google use to update many on page and off page factors after a certain time. In previous days Google has released some very effective SEO updates like Pre & Post Panda update, Penguin update, Hummingbird update etc. These updates have changed the entire SEO process in last 2 years.
Not only that, Google also released many algorithm updates where it increases and minimizes priorities of different SEO factors like quality gets the maximum priority for any particular web page whether it comes to link building or content development. Google’s intention is to give more authentic information or search results to its users.
Now days search engine optimization is a known term for most of the website owners and many people are trying to optimize their webpages to get more and more traffic. I hope this article will help people to understand the on page factors of search engine optimization.
Quality Content: It starts with the content of any particular webpage. For Google quality has the maximum priority and the body content of any particular webpage must contain quality and unique contents. It should not be copied. It must contain products or services you are offering to your target audience.
Meta Tags: Another important factor is the Page Title of any particular webpage. Your targeted keywords should be present in the title of any particular webpage. Don’t use same keyword again and again it doesn’t help your webpage to improve SERP rank. Try to make a proper sentence by using keywords within 60 characters while you develop Page Title. Write a description about a webpage for Meta Description tag and mention 3-4 targeted keywords in the Meta keyword tag for any particular webpage.
Robots: It is text file webmasters create to give instructions about any website to the web crawlers or web robots which files or pages to crawl and what to ignore.
Sitemap: It is a xml file used by webmasters to inform search engines about website URLs and their priorities.
Alt Tag: Always use keywords in alt tags for images of any webpage or websites. It will help images to get ranked in image search.
Strong tags: Use strong tag for important subjects or keywords to make your user and search engines understand the priority of that particular subject among all other contents. It is recommended not to use bold tag for main body content of any webpage.
Code Structure: Keep your back end organized and try to use valid tags. Run a W3C validation and check if your codes are having any error and issue or not. Try not to use so many Java Script and JQuery codes because Google doesn’t like these codes. Use proper CSS and make sure that the website has no broken link.
URL Structure: Always keep subject or keyword in URL for static websites. For dynamic websites it is recommended to rewrite URLs if it contains session ID and other dynamic symbols.
Canonicalization: A canonical tag is a way of telling search engines that which is the original copy of a page where duplicate content appearing on more than one URL. A canonical tag looks like – <link rel=”canonical” href= “www.example.com” />
Achieving the golden top ten ranking on search engines can have such a great impact on the growth and success of any online business and an investment made towards ensuri
ng the fundamental best practices and winning strategies are observed to gain that top ranking has the potential of giving any business a real competitive edge. There are common strategies that online entrepreneurs can make use of to get better ranking, however it takes the right tips and a good strategy if the desired results are to be realized.
Some of the tips and tricks that can ensure optimum benefits in organic seo include the following:
Have a well developed keyword list: People search for products and services online using keywords and for you to have some leverage in use of keywords for improved ranking, you should take time and list down the common keywords that people use to search for the kind of products you offer online. You can use a tool like Google keyword planner to check for the estimated traffic each of the keywords gain online. With the results on traffic for each keyword in place, you can then prepare your content with the most relevant keywords that generate the highest traffic. When developing your website, you should also consider using keywords on your URL names and the name should be shorter for better ranking.
Write quality and compelling content: You can have well organized keywords but if your content is not compelling, it may not have much impact on your business. High quality content is known to stir interest and has the potential of being shared by the readers and even becoming viral. Google also rewards viral content in its algorithm and quality content can help in improving the rankings greatly. As you organize quality content, you should also consider repetition of keyword in your content but it should be done in a way that enhances the flow of content.
Track your results: As you work to enhance your rankings, you can also measure the impact of your activities by using Google webmaster tools like Google analytics, marketing automation and call tracking tools. The tools can help you gain insight on your sites performance and be able to identify errors for improved performance. With the tools you can measure the search traffic for any changes, the user’s you have gained as a result of organic seo and how they are interacting with your site. As you track your results, you can also optimize your website to be mobile friendly given a huge segment of users search for products or services using mobile phones.
Develop Link Building Strategy: The linking of external authority websites to your site also helps in improving your ranking. When incorporated with great keyword balance and quality content, it sends signals to Google that your site is relevant in the field. You can also integrate social media signals so as to attract traffic from the social media platforms.